Sutherland is a little blip of a town just west of North Platte, but there are two excellent reasons to make sure you slow down or stop as you’re passing through. One is the old Burma Shave style road signs that have been put up on the side of a building right there on Lincoln Highway. These are classic pieces of both Americana and advertising history which, come to think of it, are often the same thing. The other reason is that there is an original gas station on the western end of town and, unlike many of them, it has a fresh coat of paint and is right next to a mural commemorating the Lincoln Highway.
It’ll only take a few minutes but make sure you don’t just blow through Sutherland, there’s also a charming park just off of the highway where you can take a break from the road if you need to.